No Excuses: The True Cost of Health
Invest in What Matters Most — You
We all make daily decisions about how we spend our money—coffees, takeaways, subscriptions—but how often do we stop to think about the value of our health?
At Magna Vitae, we believe that your well-being is your most valuable asset. As part of our No Excuses campaign, we’re putting things into perspective. We’re comparing the daily cost of our memberships—which provide access to expert support, premium facilities and real results—with some of our favourite daily indulgences.
Because the truth is, small choices add up—and so does the impact on your health.
💡 What does your health actually cost?
You might be surprised just how affordable investing in your health can be.
With memberships starting from as little as 85p a day*, looking after your well-being costs less than many everyday indulgences:
Everyday Indulgence | Average Cost | Magna Vitae Membership | Daily Cost |
---|---|---|---|
Fizzy drink | £1.85 | From as little as | £0.85* |
Chocolate bar | £1.75 | ||
Pint of lager | £4.51 |
Making healthy choices doesn’t have to come at a premium. In fact, it could cost less than your afternoon pick-me-up.
*Based on our most affordable membership plan.

🧠 The Mindset Shift
We understand—cost is a real factor. But so is value. Investing in your health today means fewer sick days, more energy, better focus, and long-term wellness gains. In short: the cost of your health is priceless.
📣 Real Customers. Real Choices.
We’re always sharing powerful stories from customers who chose to prioritise their health—and saw real change. Because it’s not just about products—it’s about progress.
Ready to ditch the excuses?
Whilst we are talking about the pennies…Did you know? As a not-for-profit Leisure Trust, we reinvest every penny back into our people, our venues, and our communities—so you can be confident that your health is our priority, not profit.
From modern, welcoming venues to a wide range of exercise classes, activities, and memberships designed to fit real lives, we’re here to help you make your health goals a reality Because there are no excuses when it comes to your health.
Sign up to our MV Card today for 10% discount and more!
Join our community today and unlock the benefits of a Magna Vitae Card!
