THE SIX-figure investment at Magna Vitae’s fitness venue at Skegness has seen a surge of interest, with hundreds of people re-joining or signing up as new members.
It was closed for five weeks in late spring to undergo a £150,000 refurbishment, with top-of-the-range changing pods, new floors and ceilings – and the most up-to-date Technogym equipment on the market.
The venue re-opened again to the public on May 12 and initial figures are extremely encouraging, with 64 new members joining – 16 of them students. This is in addition to 335 gym inductions of existing members, who came back following the five-week closure.
Meanwhile 140 others have visited the centre as pay-as-you-go customers and become Magna Vitae Card Holders – meaning they get discounts off activities if they are from the local area.
Mr Humphreys is delighted by the reaction: “As the main provider of leisure and cultural services across East Lindsey, we are always looking at how we can improve our offer, and this is proof that if we do invest, then people will support the work we do in helping them to look great, feel great and live a great life, which is our ethos,” he said
He is particularly pleased with the age mix of members, who have either joined for the first time or returned.
“As a seaside town with a known aging population, it is very refreshing to see the age ranges of those who are enjoying these new facilities – from students to people who are retired,” he added.