HRH The Prince of Wales

The current cold snap failed to deter a Royal visitor to Louth today, who landed by helicopter at Magna Vitae’s London Road Pavilion to start a day-long trip to Lincolnshire.

HRH The Prince of Wales, well wrapped up to match the recent and unusual March Siberian freeze, touched down on the Cricket Pitch at 10.20am, a couple of minutes behind schedule.

While most of the weekend’s snow and ice had disappeared from the sports ground itself, the temperatures were still hovering just a few degrees above freezing, with evidence of the recent snow fall visible on the nearby Wolds’ hills.

From the helicopter, Prince Charles was escorted the short distance to a waiting Royal car to take him on the first stage of his visit to the county. Once inside, the Prince was quickly driven from the Pavilion’s car park to Louth Cattle Market, just a few minutes’ drive away.

A well-known supporter of rural Britain, he was visiting the market for the launch of the Farm Resilience Programme in Lincolnshire, to be followed by visits to Boston and Tattershall.

The Prince’s Farm Resilience Programme is held in 15 locations each year, having been launched by The Prince of Wales to recognise the fact that family farms are at the heart of the British countryside, and that their health is vital for rural communities across the country.

Picture caption: Sarah Wilkinson, Marketing and Communications Officer, captured the Royal touchdown at Magna Vitae’s London Road Pavilion this morning.